Scholastic Summer Reading Challenge
Beginning in 2011 and running through summer 2018, The Scholastic Summer Reading Challenge promoted summer reading to schoolkids as a way to encourage them to read more. over eight years, kids logged more than 1 billion reading minutes in an effort to match or beat the previous year's total. My role was to promote the program to schools through printed and multimedia channels.
2016 Summer Reading Challenge video, concept, script and art direction: Frank Loose; video: Jeff Brooks
2014 Summer Reading Success Kit cover, concept, direction and content: Frank Loose; design: Mickey Gill, writing: Cheryl Gill
Page from 2014 Summer Reading Success Kit, concept, direction and content: Frank Loose; design: Mickey Gill, writing: Cheryl Gill
2019 Summer Reading Challenge video, concept, script and art direction: Frank Loose; video: Jeff Brooks
2013 Summer Reading Sales Flyer, concept, direction and content: Frank Loose; design: Mickey Gill, writing: Cheryl Gill
Page from 2013 Summer Reading Sales Flyer, concept, direction and content: Frank Loose; design: Mickey Gill, writing: Cheryl Gill