Scholastic Book Fairs
Ideas Guidebooks
Ideas Guidebooks
The Ideas Guidebooks were published in fall and spring to share how Book Fair Chairpeople could enhance their Book Fairs with grassroots advertising, decorations and by using ready-made programs. Kinda like a "Martha Stewart Living" for each season! My role was to concept the content, direct the writing and graphic design, and art direct the photo shoots. The Guide converted to an online version in fall 2020, with my continued direction, and content and site development. The latest online Guide is here.
Spring 2020 "Book Fair Jungle" Ideas Guidebook spread. Concept, outline, content direction: Frank Loose; Design: Mickey Gill; Writing: Cheryl Gill; Photography: Doug Scaletta
The best day of the school year! Art direction: Frank Loose, photography: Doug Scaletta
Family Event social media: It's a masterpiece! Art direction: Frank Loose, photography: Doug Scaletta
Fall 2019 "Arctic Adventure" Ideas Guidebook spread. Concept, outline, content direction: Frank Loose; Design: Mickey Gill; Writing: Cheryl Gill; Photography: Doug Scaletta
Can't miss: costumed volunteers holding themed Fair signs. Art direction: Frank Loose, photography: Doug Scaletta
The polar bears are coming grassroots advertising idea. Art direction: Frank Loose, photography: Doug Scaletta